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News Details | 01-Nov-2011

NTU President drives HEY-ppening changes on campus


- New campus magazine, iPad application, style competitions and more at NTU

NTU President Professor Bertil Andersson is spearheading a campaign to make campus life a little more cool and a little more happening.

Today, he presides over two such events, sending out the signal that the university is not only a place to get a degree but also one where memorable moments become life-long experiences.

He launched a new campus magazine targeted at its current and prospective students. Simply titled HEY!, it features interesting morsels of varsity life, success stories and the next big thing in research and education.

Designed as a lifestyle magazine with glossy photos and a breezy editorial style, HEY! will also be available on iPad as well as online. This makes HEY! the first university magazine in Singapore to have an iPad version.

HEY! magazine heralds a change in NTU’s approach in engaging students, addressing current trends and interests of the new generation of undergraduates and will play a big part in keeping everyone informed, especially our current and prospective students, of the happenings at NTU,” said Professor Andersson.

“Positive social change comes with awareness of events which happen around you. As the new generation of students become more active on campus, we hope that more of them will step forward to lead student-driven initiatives – such as the Nail The Unique Style (N.T.U. Style) competition – which will allow students to decide for themselves how their campus life should be,” he added.

This afternoon, Professor Andersson also saw how creative NTU students can be in the finals of the Nail That Unique Style (N.T.U. Style) competition. Now into its second season, this competition, organised by the student newspaper, Nanyang Chronicle, showcases the unique dress sense of NTU students.

“With one-third of our students living on campus, our students prefer to dress casually, especially given Singapore’s tropical weather.  Nail That Unique Style shows that students can dress casually and look smart and stylish at the same time,” he said.

Just last month, Professor Andersson had launched the new Student Activities Centre. Managed entirely by students, it is a hub for students to chill out, with study corners, game stations, discussion areas and a merchandise store. Open till midnight daily, the newly-opened Starbucks is located just next to it and has been drawing long queues of coffee aficionados.

To better connect with students, NTU has also increased its use of social media such as the NTUsg Facebook page which has about 10,000 followers after only eight months, as well as other media platforms. A campus-wide video network fashioned after Youtube named HEY! TV beams videos produced by students as well as various NTU departments.

“A university is a microcosm of the world. It is not a place to come in and mechanically “download” information from lectures, sit for exams and graduate. It is a place to build networks and friendships, discover and discuss ideas and try them out, never mind if you succeed or fail,” said Professor Andersson.

It is with this in mind that he has been supporting these initiatives which come on the back of even larger projects in the Campus Master Plan. Currently underway, the blueprint aims to transform the campus into a vibrant mini-city, with multiple new developments to enhance the undergraduate experience and increase cross-campus interactions amongst students, faculty and researchers.

Prof Andersson said: "We want our students to treasure their campus experience. From interactions with their lecturers and fellow students to being part of a melting pot of cultures and lifestyles, we want NTU to be part of their DNA long after they have left us."

For inspiration, NTU students can look to successful NTU alumni such as computer engineering graduate Tan Chade-Meng, the first Singaporean to be hired by Google.  Chade-Meng made an endowed gift of $250,000 to his alma mater last year which together with a matching Government grant, supports two students a year with an award of $10,000 each.

He is featured with Lady Gaga on the cover of the inaugural issue of HEY! which was launched with much fanfare today. A mini robot made a special delivery of the magazine to Professor Andersson, before breaking into a choreographed dance routine to the tune of Lady Gaga’s Bad Romance with two other robots!

Besides Chade Meng, the cover spreads showcase how NTU students triumph in international competitions spanning from Paris to Montreal, Washington and China.

HEY! iPad will be available at the Apps Store later this month. It packs more multimedia content and features an easy-to-navigate layout, on par with commercial magazine apps. Also new are its content-driven delivery, with strong visuals and compelling stories ranging from successful alumni to the latest cutting-edge research.

Professor Andersson said while all the changes so far have been significant in improving the overall student life experience, they are just a foretaste of the new NTU.

“Whether on the academic or research fronts, in student life or in infrastructure development, NTU has a whole range of exciting initiatives coming up. Hey! you need to follow our news,” he added.

NTU recently made a quantum leap of 16 places in the QS World University Rankings 2011, making it the fastest-rising Asian university in the global Top 100.

*** END ***

Media contact

Wang Meng Meng
Assistant Director
Corporate Communications Office
Nanyang Technological University
Tel: 6790 6681
Email: wangmm@ntu.edu.sg

Lester Kok
Assistant Manager
Corporate Communications Office
Nanyang Technological University
Tel: 6790 6804
Email: lesterkok@ntu.edu.sg


About Nanyang Technological University

A research-intensive public university, Nanyang Technological University (NTU) has 33,500 undergraduate and postgraduate students in the colleges of Engineering, Business, Science, and Humanities, Arts, & Social Sciences.  In 2013, NTU will enrol the first batch of students at its new medical school, the Lee Kong Chian School of Medicine, which is set up jointly with Imperial College London.

NTU is also home to four world-class autonomous institutes – the National Institute of Education, S Rajaratnam School of International Studies, Earth Observatory of Singapore, and Singapore Centre on Environmental Life Sciences Engineering – and various leading research centres such as the Nanyang Environment & Water Research Institute (NEWRI) and Energy Research Institute @ NTU (ERI@N).

A fast-growing university with an international outlook, NTU is putting its global stamp on Five Peaks of Excellence: Sustainable Earth, Future Healthcare, New Media, New Silk Road, and Innovation Asia.

Besides the main Yunnan Garden campus, NTU also has a satellite campus in Singapore’s science and tech hub, one-north, and is setting up a third campus in Novena, Singapore’s medical district.

For more information, visit www.ntu.edu.sg.

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