NTU hits gold with HEY!
Nanyang Technological University (NTU) has won an international public relations excellence award for its integrated magazine HEY!. NTU clinched the Golden World Award in the Publications category.
Dubbed “the Oscars of the PR world”, the Golden World Awards is organised annually by the International Public Relations Association (IPRA) based in London. Now into its 23rd year, it is the biggest and most prestigious competition for public relations professionals worldwide.
NTU President Professor Bertil Andersson said, “This IPRA Golden World Award is a great honour for NTU. HEY! is a very innovative university publication as it is not just a print magazine but also has iPad and online versions that maximise the unique features of each media platform. Our Corporate Communications team has done a fantastic job producing each issue in-house.”
NTU was one of the few winners with an entry from an in-house communication team. The organisers received 300 entries globally this year. Besides NTU, other category winners this year include Adobe, Mercedes Benz, Bacardi and Citibank. The winners were chosen by an international panel of judges that met in Cologne in August.
“By winning this year's award in its category, NTU Singapore demonstrates powerful PR capabilities, great creativity and an outstanding ability to care about results and achievements. That’s what I call world-class standard and I am very proud for what they have done,” said Christophe Ginisty, IPRA President 2013.
NTU’s entry outlined the strategy and effectiveness behind HEY!, HEY! TV, HEY! Online and HEY! iPad as a strategic and integrated communication tool for the university’s target audiences.
This multimedia publication has five key planks – print magazine, iPad magazine, online magazine, YouTube channel and cross-campus video screens.
Titled HEY!, the exclamation mark is a symbol of the many surprises one may encounter at NTU – be it new knowledge gained in class, a eureka moment in research or the discovery of a little-known fact about a professor or the campus which was named one of the Top 15 Most Beautiful Campus in the World by American Express’ Travel and Leisure magazine.
HEY! has a fresh and breezy editorial style with big bold use of photos and catchy headlines. The free bimonthly magazine features various slices of varsity life as well as inspirational success stories of NTU professors, students and alumni.
The free iPad version offers all the content in the print edition but in an interactive format, making good use of the iPad’s tap, swipe and roll functions plus digital extras such as HEY! TV videos and photo galleries.
HEY! Online offers the same digital content as HEY! iPad but with add-ons such as interactive polls, students’ blogs and social media links for sharing and liking the stories.
The videos produced for HEY! TV are also uploaded onto NTU’s YouTube channel and TV screens around NTU’s campus.
The magazine debuted in November 2011 and is now into its 12th issue. Economics student Jeffrey Huang from the School of Humanities & Social Sciences said, “HEY! is a great publication. It's cool, funky, and catchy, and strongly appeals to young readers.”
Journalism Professor Ang Peng Hwa, the Director of the Singapore Internet Research Centre and former Chair of the Wee Kim Wee School of Communication and Information, said: “This is an award befitting the rise of the University. I myself read every issue of HEY! from cover to cover.”
On the award, Dr Vivien Chiong, Director of Corporate Communications who conceptualised HEY!, as an integrated multimedia magazine with a breezy editorial style gave credit to NTU undergraduates who had contributed their creativity and talents as writers, photographers, illustrators, animators and video producers.
Last November, NTU also won an award for Outstanding Overall Corporate Reputation Programme (Merit Prize) at the Institute of Public Relations of Singapore's 2012 PRISM Awards.
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Feisal Abdul Rahman
Senior Assistant Director (Media Relations)
Corporate Communications Office
Nanyang Technological University
Tel: (65) 6790 6687
About Nanyang Technological University
A research-intensive public university, Nanyang Technological University (NTU) has 33,500 undergraduate and postgraduate students in the colleges of Engineering, Business, Science, and Humanities, Arts, & Social Sciences, and its Interdisciplinary Graduate School. It has a new medical school, the Lee Kong Chian School of Medicine, set up jointly with Imperial College London.
NTU is also home to world-class autonomous institutes – the National Institute of Education, S Rajaratnam School of International Studies, Earth Observatory of Singapore, and Singapore Centre on Environmental Life Sciences Engineering – and various leading research centres such as the Nanyang Environment & Water Research Institute (NEWRI), Energy Research Institute @ NTU (ERI@N) and the Institute on Asian Consumer Insight (ACI).
A fast-growing university with an international outlook, NTU is putting its global stamp on Five Peaks of Excellence: Sustainable Earth, Future Healthcare, New Media, New Silk Road, and Innovation Asia.
Besides the main Yunnan Garden campus, NTU also has a satellite campus in Singapore’s science and tech hub, one-north, and a third campus in Novena, Singapore’s medical district.
For more information, visit www.ntu.edu.sg