News Details | 19-Nov-2012

SCCCI and NTC collaborate to help SMEs raise productivity

Many local small and medium enterprises (SMEs) believe that innovation has a positive effect on productivity, but they primarily equate innovation with technological innovation. SMEs have missed out on the crucial role of “soft innovation” such as marketing innovation, operational innovation, business model and management innovation, and fostering an innovative organisational culture, to enhance productivity. 

This was a key finding of the recent 2012 Joint Survey on Increasing Productivity & Innovation Capabilities, conducted by the Singapore Chinese Chamber of Commerce & Industry (SCCCI) and the Nanyang Technopreneurship Center (NTC), a multi-disciplinary centre focusing on entrepreneurship and technological innovation at Nanyang Technological University (NTU). 

Recognising that most local SMEs do not realise they can improve productivity through utilising innovation and branding, SCCCI and NTC are co-organising a Mandarin seminar on “Profit Your Business through Successful Corporate Branding” today to create better awareness among the business community and how they can improve productivity through innovation and branding.

More than 100 representatives are expected to attend the seminar, which marks another stepping stone towards future collaborations between SCCCI and NTC to promote innovative organisational culture, research and training among local businesses.

SCCCI and NTC share a common goal to help Singapore enterprises integrate innovation as a core competency for future growth. SCCCI has been actively assisting its Trade Associations and member companies by conducting regular dialogues with government agencies and organising events on various business topics. The Enterprise Development Centre (EDC@SCCCI), established to help SMEs grow and develop their operations, provides consultancy services to assist SMEs in improving productivity by increasing innovation capability.  The centre also encourages SMEs to tap Government funding to alleviate part of their cost in consultancy, training, branding and in the implementation of innovative measures.

SCCCI and NTC believe that innovation needs to be done in a systematic way, and the right innovation strategy is critical to growth. With its strengths in areas such as management innovation, technological innovation and innovative thinking, NTC is able to provide holistic and systematic training to help enterprises develop their capabilities and improve productivity by integrating innovation into their business operations.

The joint survey by SCCCI and NTC, was conducted over three months between May and July this year, and involved 521 respondents from various industries.  For more information on the key findings of the 2012 Joint Survey on Increasing Productivity & Innovation Capabilities, please see Appendix 1.

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Media contact:

Queenie Ho
Senior Executive
Corporate Communications & Strategic Relations
Singapore Chinese Chamber of Commerce & Industry
Tel:  6337 8381

Fiona Hu
Senior Director
Communications, Research & Publications
Singapore Chinese Chamber of Commerce & Industry
Tel:  6337 8381

Feisal Abdul Rahman
Senior Assistant Director (Media Relations)
Corporate Communications Office
Nanyang Technological University
Tel: 6790 6687

About Singapore Chinese Chamber of Commerce & Industry

Established in 1906, the Singapore Chinese Chamber of Commerce & Industry (SCCCI) is an internationally renowned business organisation and the apex body of the Chinese business community in Singapore. It is the founder of the biennial World Chinese Entrepreneurs Convention and the World Chinese Business Network (, a global online business information portal. It plays a key and pro-active role in representing the interests of the local business community. In its continued drive for service excellence, the SCCCI has become the first business chamber in the region that has been awarded ISO 9001:2000 certification since 1995. In 2009, the Chamber successfully upgraded its ISO certification to ISO 9001:2008.

The SCCCI has a membership network of more than 140 trade associations and 4,000 corporate entities including large financial and business organisations, multinational corporations, government-linked companies, and small and medium enterprises from a wide spectrum of trades and industries. Together, they provide the business community with vast resources and an influential global Chinese business network for business, culture and education.

About Nanyang Technological University

A research-intensive public university, Nanyang Technological University (NTU) has 33,500 undergraduate and postgraduate students in the colleges of Engineering, Business, Science, and Humanities, Arts, & Social Sciences. In 2013, NTU will enrol the first batch of students at its new medical school, the Lee Kong Chian School of Medicine, which is set up jointly with Imperial College London.

NTU is also home to four world-class autonomous institutes – the National Institute of Education, S Rajaratnam School of International Studies, Earth Observatory of Singapore, and Singapore Centre on Environmental Life Sciences Engineering – and various leading research centres such as the Nanyang Environment & Water Research Institute (NEWRI) and Energy Research Institute @ NTU (ERI@N).

A fast-growing university with an international outlook, NTU is putting its global stamp on Five Peaks of Excellence: Sustainable Earth, Future Healthcare, New Media, New Silk Road, and Innovation Asia.

Besides the main Yunnan Garden campus, NTU also has a satellite campus in Singapore’s science and tech hub, one-north, and is setting up a third campus in Novena, Singapore’s medical district.

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About Nanyang Technopreneurship Center

The Nanyang Technopreneurship Center (NTC), a multi-disciplinary university-level centre in the Nanyang Technological University, was established in January 2001 with seed funding from the Economic Development Board (EDB), Singapore.  It is committed to fostering, promoting and nurturing a culture of innovation and entrepreneurship endeavours through technology entrepreneurship education and entrepreneurship development initiatives. 
As part of its mission to deliver a holistic entrepreneurship education, the NTC encourages passion as a key motivator for dreams to be realized; inculcates an entrepreneurial mindset to initiate innovative changes wherever possible; harnesses technology as an enabling tool for learning and business; and stresses the importance of developing responsible and ethical entrepreneurs who are committed to using their entrepreneurial expertise and resources to bring about significant economic and social development in the communities in which they operate.  Entire communities stand to benefit over the long term when livelihoods and lives are uplifted in this way, and this is in essence, the ethos of the NTC’s philosophy in inspiring and developing entrepreneurs with the heart, will and capability to make a positive and meaningful difference to society.
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