Published on: 24-Nov-2014
The Golden World Awards for Excellence in Public Relations has conferred its most prestigious prize for communication excellence to Nanyang Technological University (NTU).
Organised by the London-based, non-profit International Public Relations Association (IPRA), the annual Golden World Awards is dubbed the Oscars of the public relations world, recognising the highest standards in public relations practice worldwide for the last 23 years.
An international panel of judges conferred the prestigious Grand Prix Excellence Award on NTU after declaring its corporate communication entry the best amongst all 65 category winners this year.
IPRA, which received a record 415 entries globally, also named NTU as the winner in the Corporate Communications category this year. Last year NTU was a winner in the Publications category for HEY!, its bimonthly magazine.
In the past two years at the Golden World Awards, the NTU in-house corporate communications team has been recognised alongside top global PR agencies with well-known clients such as Adidas, General Motors, Intel, Mattel, Procter & Gamble and United Nations Foundation.
“Winning an international communication award is commendable, but being picked as the best amongst the best is indeed a priceless achievement,” says NTU President Professor Bertil Andersson. “The prestigious IPRA Grand Prix Excellence Award shows that NTU’s communication practices are up there with the best in the world and keeping in tandem with our reputation as a global university on the rise.”
In its media release, IPRA said the judges found the NTU corporate campaign “exceptional in its innovative use of multiple communication techniques”.
NTU’s winning corporate reputation campaign is led by its chief communication officer, Dr Vivien Chiong, who was also responsible for Singapore’s last Grand Prize winner in 2008 at PUB, the national water agency.
“It is personally gratifying for me to be honoured twice with the Grand Prize by IPRA for two corporate reputation programmes that I had led at two vastly different organisations, NTU and PUB, ” she said.
NTU’s two recent Golden World Awards are the latest international accolades that the University has won for its communication campaigns, adding to 12 other global awards since October 2013.
Last month, NTU received the Global Sabre Awards for being one of the World’s 50 Best Public Relations programmes out of more than 5,000 entries worldwide.
NTU’s PR campaign by its in-house team is recognised to be on par with other winners who are mostly global PR consultancies with big multinational clients like Danone, Gillette, McDonald’s, Microsoft, Procter & Gamble, Suzuki and Volkswagen.
“NTU’s series of international awards is not only a source of pride for the university, but also for Singapore. We are making a name for ourselves not only as a rising global university among scholars and academics, but also as a university known for communication excellence among public relations and marketing experts worldwide,” said Prof Andersson.
“We are honoured and yet humbled as we have seen many creative international campaigns at various award ceremonies. These international competitions help us to benchmark our work with the best in the world. Each award emphasises different aspects of communication so it has been a continuous learning experience for us as well,” said Dr Chiong.
NTU’s international awards for communication excellence since October 2013:
Communication awards from Europe
• 2014 Golden World Awards for Excellence in Public Relations – Overall Grand Prix Excellence Award
• 2014 Golden World Awards for Excellence in Public Relations – Corporate Communication category winner
• 2013 Golden World Awards for Excellence in Public Relations – Publications category winner
• 2013 Global Alliance COMM PRIX Awards – Reputation/Brand Management category winner (one of two double award winners and the only winner from Singapore)
• 2013 Global Alliance COMM PRIX Awards – Integrated Communication category winner (one of two double award winners and the only winner from Singapore)
Communication awards from the United States
• 2014 Global SABRE Awards – Best Public Relations Programme (Educational Institution category)
• 2014 Gold Quill Excellence Award – Brand communication (only winner from Singapore)
• 2014 PR Daily Nonprofit PR Awards – Honourable mention for Best Branding/Re-Branding Campaign (only one from Singapore and one of two winners from Asia)
• 2014 PR Daily Nonprofit PR Awards – Honourable mention for Publication (only one from Singapore and one of two winners from Asia)
Communication award from Asia
• 2014 PRWeek Asia Award – Publication category winner
Higher education industry awards
• 2013 Times Higher Education World University Video Competition – first prize winner
• 2013 QS Apple Creative Awards – Overall winner for Best Marketing Communications
• 2013 QS Apple Creative Awards – Most Creative Corporate Institution Video category winner (Gold Award)
• 2014 QS-Maple Creative Awards 2014 – Best Print Ad (Bronze Award)
Feisal Abdul Rahman
Senior Assistant Director (Media Relations)
Corporate Communications Office
Nanyang Technological University
Tel: (65) 6790 6687
About Nanyang Technological University (NTU)
A research-intensive public university, NTU Singapore has 33,000 undergraduate and postgraduate students in the colleges of Engineering, Business, Science, and Humanities, Arts, & Social Sciences, and its Interdisciplinary Graduate School. It has a new medical school, the Lee Kong Chian School of Medicine, set up jointly with Imperial College London.
NTU is also home to world-class autonomous institutes – the National Institute of Education, S Rajaratnam School of International Studies, Earth Observatory of Singapore, and Singapore Centre on Environmental Life Sciences Engineering – and various leading research centres such as the Nanyang Environment & Water Research Institute (NEWRI), Energy Research Institute @ NTU (ERI@N) and the Institute on Asian Consumer Insight (ACI).
A fast-growing university with an international outlook, NTU is putting its global stamp on Five Peaks of Excellence: Sustainable Earth, Future Healthcare, New Media, New Silk Road, and Innovation Asia.
Besides the main Yunnan Garden campus, NTU also has a satellite campus in Singapore’s science and tech hub, one-north, and a third campus in Novena, Singapore’s medical district.
For more information, visit www.ntu.edu.sg.
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